Services
Website Redesign Services
Website redesign is the right move when your current site looks dated, loads slowly, or stops turning visitors into customers. At Developer of Web, we do not start by throwing everything out. We look at your analytics and rankings first to see what already works, then we rebuild around clearer messaging, faster pages, and a cleaner path to action. We protect the SEO you have earned with careful redirects and content mapping, so traffic does not fall after launch. The result is a site that feels current, reads clearly on mobile, and guides more visitors toward calls, forms, and sales. You keep your hard-won rankings while gaining a design and codebase that are ready for the next few years.
- 5.0 on Google
- Reply within 24 hours
- Fixed prices in USD
- WCAG 2.2 AA
Is this the right service for you?
It usually is when one of these describes you:
- A site that looks dated next to competitors and costs you credibility
- Rankings and traffic you cannot afford to lose in the process
- A site that gets visitors but few enquiries or sales
- A platform or theme that makes every change slow and expensive
What's included
- Audit of your current design, speed, and analytics
- Review of top pages and keywords worth protecting
- New design focused on clarity and conversions
- Rebuild on clean, fast, mobile-first code
- Content mapping and redirects to protect SEO
- Improved calls to action and navigation
- Speed and accessibility improvements
- Careful launch with post-launch ranking checks
Where the scope line sits
Fixed prices depend on clear boundaries. The left column is what a standard quote for this service covers; the right column is work we can add, but which is priced on its own.
| Covered by a standard quote | Priced separately |
|---|---|
| Audit of design, speed, analytics and rankings | New copy and photography (we identify what is needed) |
| Inventory of pages and keywords worth protecting | Ongoing SEO campaigns after launch |
| New design focused on clarity and conversion | New application features not on the current site |
| Rebuild on fast, mobile-first code | Hosting and third-party fees |
| Content mapping and a full redirect plan | A store rebuild (quoted under e-commerce development) |
| Launch with post-launch ranking and traffic checks | Maintenance after the warranty (an optional plan) |
How we approach it
- Audit. We measure the current site: speed, Core Web Vitals, rankings, top pages, conversion paths and analytics, and interview the people who use it. Output: an audit report with what to keep, fix and cut.
- Plan. We decide the new page structure, map every old URL to its new home and set the goals each page must meet. Output: a sitemap, redirect map and fixed price.
- Design. We design the new templates around the actions visitors should take, informed by the analytics. Output: approved designs.
- Rebuild. We build fast, mobile-first pages, migrate content and preserve titles, metadata and structured data that earn traffic. Output: a staging site to review.
- Launch and monitor. We apply redirects, switch over in a quiet window and watch Search Console and analytics for weeks afterward. Output: a live site with rankings intact.
What lands in your hands at the end
- The audit report and redirect map
- Source code and design files you own
- A content migration record
- Analytics and Search Console configured
- A post-launch report on rankings and traffic
- A defect warranty period on what we built
Full redesign, refresh or migration?
Website redesign services cover three quite different jobs. The audit tells us which one you need.
| Approach | Choose it when |
|---|---|
| Refresh | Structure and content are sound; design, speed and calls to action need work. Fastest and cheapest. |
| Full redesign and rebuild | The structure, platform or code has to change, and rankings must survive the move. |
| Platform migration | Leaving a builder or an unmaintained CMS; the design may change little but the foundation does. |
| Small business website redesign | A compact site where the priority is clarity, speed and a working enquiry path, done in weeks. |
Technologies we use
- Next.js
- React
- TypeScript
- Tailwind CSS
- WordPress
- Shopify
- Google Analytics
- Search Console
Average website redesign cost: what actually decides it
People search for an average website redesign cost, but the range is too wide for an average to help. A refresh of a small site and a rebuild of a large one are different projects. After the audit we quote a fixed price based on the following.
- Size of the current site. More pages means more content to map, migrate and redirect.
- How much changes. A refresh reuses structure and content; a rebuild replaces the platform and templates.
- SEO at stake. Sites with significant organic traffic need more careful mapping, testing and monitoring.
- Integrations to preserve. Forms, CRM, booking and chat must be rebuilt and tested.
- Content work. Rewriting pages during a redesign improves results but adds time.
- Store or application areas. Logged-in or transactional sections are rebuilt with extra testing.
The pricing page explains how we scope and quote. To get a written estimate, describe the project on the contact page.
Typical timeline
A refresh takes 2 to 4 weeks. A full redesign and rebuild takes 3 to 6 weeks, longer for large stores.
- The number of pages and URLs to migrate.
- Whether content is rewritten.
- Stakeholder review cycles.
- Integration access.
What can go wrong, and how we prevent it
- Losing rankings after launch. Every URL is mapped and redirected, on-page SEO elements carry over, and we monitor Search Console for weeks.
- Redesigning what already worked. The audit identifies the pages and elements that convert, and we keep them.
- A new site that is slower. Performance is measured before and after, with Core Web Vitals as the target.
An illustrative example
Illustrative only. A small accounting firm has a 30-page site from 2017 that ranks well for local terms but converts poorly. The audit takes a week, planning and design three, the rebuild and migration three, and launch with redirects lands around week eight, with rankings tracked for the following month.
Why choose us
- We protect the rankings and traffic you already have
- Decisions based on your analytics, not guesswork
- Faster, clearer pages that convert more visitors
- Mobile-first rebuild ready for years of use
- Careful redirects so nothing gets lost at launch
FAQ Answers
Frequently asked questions
Not when it is done carefully. We map old URLs to new ones, set up redirects, and keep valuable content, so your rankings hold and often improve after launch.
If the structure is sound, targeted updates may be enough. If the site is slow, dated, or hard to manage, a redesign is usually the better value. We advise honestly after a review.
Yes. We carry over the content worth keeping, improve what is weak, and reorganize it so visitors find what they need faster.
It depends on the size of the site and the scope of changes. After the audit we give you a clear timeline with milestones so you know what to expect.
Yes. If your current platform is slow or hard to maintain, we can rebuild on modern tools and migrate your content and SEO carefully during the move.
We inventory every URL and its rankings, map each to a new page, carry over titles, metadata and structured data, redirect anything that moves, and monitor Search Console after launch so drops are caught and fixed quickly.
A redesign of a typical business site of around 10 pages costs $3,000 to $6,000 with us and takes 3 to 6 weeks. A light refresh of a small site can sit closer to $2,000, while a large site with hundreds of pages or a store is quoted on its own scope. We audit first and quote a fixed price based on size, how much changes, the SEO at stake, integrations and content work.
Fixed quote
Get a fixed quote in 24 hours
Free, with no obligation. We reply within 24 hours, Monday to Friday, with a written fixed price or the questions we need answered first.
- Accessibility fixes, small site
- $500 to $2,000
- Small business website
- About $2,000
- Larger site or redesign
- $3,000 to $6,000
- Web app MVP
- $8,000 to $15,000
- Fixed price in US dollars, in writing, before work starts
- Built and fixed to WCAG 2.2 AA, tested by hand
- Code, content and accounts are yours on final payment
Prefer to talk? Call +1 (365) 440-1786 or email info@fourcents.ca.
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