Website Design

Is this the right service for you?

It usually is when one of these describes you:

• A company that needs layouts and flows settled before a developer touches code
• A product team that wants a design system so new screens stay consistent
• A business whose site looks fine but does not convert, and wants design driven by data
• An agency or in-house team that needs design capacity for a specific project

What's included

• Brand and goal review to set the tone and priorities
• Sitemap and page structure that fits your content
• Wireframes that settle layout before visual design
• Full visual design for each key page
• Mobile-first layouts checked for readability and contrast
• Clear calls to action placed where they help
• A design system of colors, type, and components
• Handoff files ready for development

Where the scope line sits

Fixed prices depend on clear boundaries. The left column is what a standard quote for this service covers; the right column is work we can add, but which is priced on its own.

Covered by a standard quote	Priced separately
Brand, goal and analytics review	Logo and brand identity creation (we design with your brand, or recommend a brand designer)
Sitemap and page structure	Copywriting and photography
Wireframes for the key page types	Illustration and custom iconography beyond the system
High-fidelity design for each template, desktop and mobile	User research studies beyond light testing of the prototype
A design system: colors, type, spacing and components	Development (available as a combined project)
Developer handoff files and specifications	Print or marketing collateral

How we approach it

1. Discover. We review your brand, goals, analytics and competitors, and agree what each page has to make a visitor do. Output: a design brief and a fixed price.
2. Structure. We map the sitemap and wireframe the key pages so layout and hierarchy are settled before color and imagery. Output: approved wireframes.
3. Design. We create high-fidelity designs for each template, desktop and mobile, and assemble the components into a system. Output: a clickable design prototype.
4. Refine. You review, we adjust, and where it helps we test the prototype with a few real users. Output: signed-off designs.
5. Handoff. We prepare files, specifications and the design system for development, ours or yours. Output: a developer-ready package.

What lands in your hands at the end

• Figma files for every template with mobile variants
• A documented design system
• A clickable prototype
• Interaction and state specifications
• Exported assets and icons
• A handoff walkthrough with the developers

Design only, or design and build?

We are happy to hand off to your developers. The trade-offs are worth knowing before you decide.

Approach	Choose it when
Design only, your team builds	You have developers and a codebase; you need clear designs and a system to build from.
Design and build with us	You want one accountable team and a faithful build with no handoff loss.
Design system first	A product with many screens where consistency and speed of future design matter more than any single page.
Conversion-focused redesign of existing pages	The site works but underperforms; design changes are guided by analytics and testing.

Technologies we use

• Figma
• Adobe Creative Suite
• HTML5
• CSS3
• Tailwind CSS
• React
• Next.js

What moves the price

There is no rate card for this service because the range is too wide to be honest about in one number. After a free call you get a fixed quote; these are the inputs that decide it.

• Number of unique templates. Each distinct layout is wireframed, designed and specified for two or more screen sizes.
• Depth of the design system. A full component library takes longer than styling a handful of pages.
• Revision rounds. Two rounds per stage are standard; more stakeholders usually means more rounds.
• Research and testing. User interviews and prototype testing add time and improve outcomes.
• Existing brand maturity. A complete brand guide speeds things up; a logo and a color are a slower start.

The pricing page explains how we scope and quote. To get a written estimate, describe the project on the contact page.

Typical timeline

Design for a marketing site usually takes 1 to 4 weeks, depending on the number of templates. Application interfaces and full design systems run 4 to 8 weeks.

• Review turnaround and the number of approvers.
• Whether copy exists, because layouts fit real words better than placeholder text.
• The number of templates and states to cover.

What can go wrong, and how we prevent it

• Designs that cannot be built as drawn. Developers review wireframes and designs at each stage, so nothing is approved that will not ship.
• Inconsistent pages after launch. The design system defines components, so new pages reuse them instead of inventing new ones.
• Pretty but not persuasive. Every layout starts from the action the page must drive, and we check it against analytics.

An illustrative example

Illustrative only. A B2B software company needs a new marketing site: home, product, pricing, three solution pages, resources and contact, about nine templates. Discovery and wireframes take a week, design two weeks, refinement and testing one week, and handoff to their developers happens in week four.

Why choose us

• Designs built around visitor decisions, not decoration
• Mobile-first work that reads well on any screen
• Clear calls to action that support inquiries and sales
• A consistent system that keeps future pages on brand
• Design and development under one roof for a faithful build