Custom Web Development

Is this the right service for you?

It usually is when one of these describes you:

• You have outgrown a template or site builder and need pages, forms or integrations it cannot deliver
• Your site has to load fast and rank, and the current one does neither
• Marketing needs to publish landing pages without waiting on a developer
• You want to own the code and the accounts rather than rent them from a platform

What's included

• Discovery call to map your goals, audience, and required pages
• Custom design that matches your brand and reads clearly
• Hand-written, standards-based HTML, CSS, and JavaScript
• Mobile-first layouts tested across common devices
• On-page SEO structure with clean headings and meta tags
• Contact forms, booking links, and lead capture wired up
• Analytics setup so you can see what visitors do
• Launch support plus a walkthrough of how to update content

Where the scope line sits

Fixed prices depend on clear boundaries. The left column is what a standard quote for this service covers; the right column is work we can add, but which is priced on its own.

Covered by a standard quote	Priced separately
Discovery, page inventory and a written scope	Copywriting, photography and video (we can recommend people)
Custom design for the key page types	Ongoing SEO or paid campaigns
Hand-written HTML, CSS and JavaScript, or a React or Next.js build where it fits	An application layer with logins and user data (see web application development)
Forms, booking links and lead capture wired to your tools	A store (quoted under e-commerce development)
On-page SEO structure, redirects and analytics	Hosting, domain and third-party subscription fees
Launch, hosting setup and a content walkthrough	Maintenance after launch (an optional plan)

How we approach it

1. Discovery. We define who the site is for, what each visitor should do, the pages required and the systems it must connect to. Output: a page inventory, a written scope and a fixed price.
2. Design. We design the home page and the two or three templates that do most of the work, then extend the system to the remaining pages. Output: approved layouts before code starts.
3. Build. We code each template with reusable components, connect forms and integrations, and load content on a staging URL. Output: a weekly staging build you can click through.
4. Test. We check every page on real phones and desktops, run Core Web Vitals, test forms end to end and fix what turns up. Output: a test report and a launch checklist.
5. Launch. We point the domain, apply redirects, turn on analytics and monitoring, and show your team how to edit content. Output: a live site and every account in your name.

What lands in your hands at the end

• Source code in a Git repository you own, with a documented build
• Design files for every template
• A content editing guide for your team
• Hosting, domain, analytics and form accounts in your name
• A redirect map and launch checklist
• A defect warranty period on what we built

Static site, React application or CMS?

Custom does not mean one technology. We choose the stack from how often content changes, who edits it and what the site has to do.

Approach	Choose it when
Hand-coded static site	Content changes rarely, speed and security matter most, and a developer will make the occasional edit. The fastest and cheapest to run.
Next.js site with a headless CMS	Marketers publish often, you want app-like speed, and the site may share content with other channels.
WordPress with a custom theme	Your team knows the WordPress editor, you need plugins for forms or events, and you want the widest choice of maintainers.
A web application instead	Users log in and data changes. That is a different project; see our web application service.

Technologies we use

• HTML5
• CSS3
• JavaScript
• React
• Next.js
• Node.js
• TypeScript
• Git
• Vercel

Cost of web development: what sets the number

Searches for the cost of web development return everything from a few hundred to six figures, because the phrase covers everything from a landing page to a platform. Our own bands are $800 to $1,500 for a landing page, about $2,000 for a small business site, $3,000 to $6,000 for a larger custom site and $8,000 to $30,000 for most web apps. We give a fixed quote after a free call. These are the inputs.

• Number of distinct page types. Pages that share a template are inexpensive to add; each new layout is designed, built and tested.
• Design originality. A fully bespoke design costs more than applying an approved system to additional pages.
• Integrations. CRM, booking, chat, email marketing and analytics each need setup and testing.
• Content volume and migration. Moving hundreds of pages and images from an old site, with redirects, is real work.
• Performance and accessibility targets. Hitting Core Web Vitals and WCAG standards on every page takes more engineering than a standard build.
• Schedule. A compressed timeline needs more people working in parallel.

The pricing page explains how we scope and quote. To get a written estimate, describe the project on the contact page.

Typical timeline

A focused marketing site usually launches in 2 to 4 weeks and a larger site in 3 to 6 weeks, measured from the start of discovery.

• Whether copy and images are ready at the start of the build.
• How many systems the site connects to and how quickly we get access.
• How fast reviews come back from your side.
• Scope changes, which we quote and schedule before doing.

What can go wrong, and how we prevent it

• Traffic drops after launch. We inventory old URLs, redirect each one, carry over titles and metadata and watch Search Console after go-live.
• Nobody can update the site. Content lives in a CMS or clearly structured files, with a written guide and a walkthrough.
• Design drift during the build. Each template is reviewed against the approved design before the next one starts.
• Forms that fail silently. Every form is tested end to end at launch and monitored afterwards under a support plan.

An illustrative example

Illustrative only. A regional insurance brokerage with a six-year-old template site needs about 16 pages across five templates, a quote-request form that posts to its CRM, and redirects for 70 old URLs. Content is ready. That is roughly two weeks of design, three to four weeks of build and testing, and a launch around week six.

Why choose us

• Code written for your business, not a recycled theme
• Fast load times that keep visitors and rankings healthy
• Clear communication and staging links at every step
• You own the code and the accounts, with no lock-in
• Support after launch from the people who built it