Web development

How to build a web app

Building a web app well is about sequencing: validate, scope tightly, build in iterations, and instrument learning. Here's the path we follow.

1. Validate & scope

Confirm the problem with real users, then cut to the single core workflow for the MVP.

2. Choose the stack

Pick a proven framework (e.g., Next.js/React) and a managed database. Favour boring, reliable tools over novelty.

3. Design the data model

The data model is the backbone — get entities and relationships right before building screens.

4. Build in iterations

Ship the core loop first, deploy continuously, and add auth, billing and analytics.

5. Launch & measure

Onboard real users, watch activation and retention, and iterate toward product-market fit.

Frequently asked questions

How long does a web app take?
A SaaS MVP typically takes 8–12 weeks; a fuller platform 3–6 months.

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